Such information was encrypted, and could only be decrypted with a user's password. Following Privacy by Design principles, Personal only enabled users to see or share the sensitive data and all the files they stored in their Data Vault. Personal spent two years building the Personal Platform before launching its Data Vault product in beta in November 2011. Personal helped individuals take control and benefit from their information while knowing that the information in their Data Vault remained legally theirs and could not be used without their permission. The Fill It app was a 1-click form-filling solution for web and mobile logins, checkouts and forms, and the Data Vault app served as the main cloud-based repository for a user's data. The Personal Platform was a privacy- and security-by-design platform for individuals to manage and reuse their own data and information. Galper, as one of their 50 "Cybersecurity & Privacy Trailblazers." Products and services Overview In 2015, the National Law Journal named Company Chief Policy Officer and General Counsel, Joshua P. Walter Thompson as one of 100 things to watch for in 2014. In 2013, Personal was also included as part of NYU GovLab's Open Data 500 and was named by J. Personal was included in a list of Executive Travel Magazine's favorite travel apps for 2013 in its May/June issue. Personal won the 2013 Campus Technology Innovators Award with Lone Star College in July 2013. In 2012, TechHive named Personal as one of the top five apps or web services of SXSW. In 2011, Personal received the Innovator Spotlight Award at Privacy Identity Innovation Conference (pii2011) and participated in the Technology Showcase at pii2012. Personal has been included in case studies by Ctrl-Shift and Forrester regarding Personal Data Stores and Personal Identity Management. A Small Data Meetup group has also formed in New York City, bringing together technology, legal and business experts to exchange ideas about user-centric and user-driven models for internet products and services. In 2011, Personal was a part of the first group of companies to join the Personal Data Ecosystem Consortium's Startup Circle. Doc Searls wrote in The Intention Economy: When Customers Take Charge that the Owner Data Agreement “had no precedent and modeled a new legal position, both for vendors and for intermediaries.” Personal was early to embrace “small data,” which it defines as “big data for the benefit of individuals.” The term “small data” may have been originally coined by Jeremie Miller of Sing.ly, who mentioned it in a talk at the Web 2.0 Summit in November 2011 and is cited in The Intention Economy. The company received recognition for its user agreement, called the Owner Data Agreement, which acted like a reverse license agreement when data was shared between registered parties and emphasized that data ownership resides with the user. Personal raised $30m in funding to develop its platform and products from such leading investors as Steve Case's Revolution Ventures, Grotech Ventures, Allen & Company, Ted Leonsis, Neil Ashe, Jonathan Miller, Bill Miller of Legg Mason, Esther Dyson of EDventures, and Eric C. Called a “life management platform” by The Economist and a “personal encrypted cloud service” by TIME for its user-centric approach to data, the company has been associated with both the Infomediary model originated in 1999 by John Hagel III and Mark Singer, as well as the vendor relationship management (VRM) model developed by Doc Searls. Personal was the first online consumer-facing company to be named an Ambassador for Privacy by Design for its technical, business and legal commitments to providing users with control over the data they store in Personal's service. Personal was founded in 2009 in Washington, DC by the management team that built The Map Network, a location data and mapping platform that was acquired by Nokia/ NAVTEQ in 2006. One of its product lines, a collaborative data management and information security solution for the workplace called TeamData, was spun off as a new company as a result of the merger. It merged with in August 2017, a business in Europe that has the same business model of empowering people with their data. Personal (also referred to as or Personal, Inc.) was a consumer personal data service and identity management system for individuals to aggregate, manage and reuse their own data. Washington, D.C., US and Farnham, United Kingdom Washington, D.C.-based tech startup Personal, Inc.
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